Cashflow State — Deal Origination
Cashflow State — Deal Origination

We send emails to people who could buy from you. When someone says yes, a real person calls them and puts them on your calendar. You pay for each call that shows up.

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We get buyers.You only pay whenthey show up.

We send emails to people who could buy from you. When someone says yes, a real person on our team calls them and puts them on your calendar. You pay for each call that shows up. That’s the whole thing.

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We booked calls with

There are three waysto get clients.
01 · Ads

Ads are expensive.

A B2B sales call costs $300 to $500 in ad spend before anyone takes a fee. You need videos, a page, a funnel, and people to call the leads. And your messaging is untested, so you pay to find out which messages don’t work. Most companies go negative for the first one or two months before they see anything.

Marble figure holding an empty purse
02 · Content

You have to film.

It takes your time every week. And it takes about a year before it brings clients.

Marble figure writing at length
03 · Outbound

You go straight to the person who buys.

It’s the cheapest call you’ll ever get. So this is the go-to.

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Two marble arms shaking hands

Now, there are four ways you can do outbound.

Do it yourself

Domains, mailboxes, providers, daily limits, warm-up, leads, verification, copy, replies. Forty hours on YouTube and you still haven’t sent one.

Hire an SDR

Hiring, training, managing, salary, benefits. And they’re not good for the first six months.

Pay an agency a retainer

You pay every month whether or not a single call happens. This is the part people hate most.

Or this

We do all of it. You pay per call that shows up. If nothing shows, you pay nothing beyond the tech.

This whole page,explained start to finish.

Why outbound. Our results. How it works. What to expect. How much it costs. Why it costs that. Everything you get. What you have to do. And the common questions.

Real campaigns. Under eachone, three numbers.

Sent, replied, booked. That’s it.

Hi Studios logo

Hi Studios

A creative agency in Lausanne. They make video and creative content for brands, done for you, start to finish. We ran their outbound.

Porsche Genève
Louis Vuitton
Universal Music
Hi Studios campaign dashboard
Reborn Rental logo

Reborn Rental

Sells to construction companies. We emailed the people who rent the equipment — site managers, project leads, and owners — and put Reborn in front of them.

GH Phipps Construction
Garney Construction
Myers & Sons Construction
Reborn Rental campaign dashboard
Bernadette Studio logo

Bernadette Studio

Turnkey renovation in Paris. Design and build. We emailed the founders and directors of interior design, architecture, and luxury fit-out firms in France, and offered them Bernadette as their build partner.

JLL — Jones Lang LaSalle
Maison Leleu Paris
GH & Partners — Italian Contract Factory
Bernadette Studio campaign dashboard

This is what happens when the email lands with the right person. They don’t say “unsubscribe.” They say “when can we talk?”

Every campaign is tracked the same way, every week: sent, replied, interested, booked, showed.

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Calendars and campaign dashboards from past campaigns. Every block is a booked call. Every count is a real reply.

There are two numbers.That’s all.

Pick how many emails a day you want to send. One thousand, two, three, five, or ten. That decides how many domains, mailboxes, and leads you need. And that decides your tech fee. Everything is calculated for you. Nothing is a package.

01

A monthly tech fee

It covers your setup: the domains, the mailboxes, the leads, the sending tool. It’s calculated from how many emails a day you want to send. Nothing is marked up. You’d pay this anyway if you ran it yourself.

And it’s yours. The domains, the mailboxes, the lists belong to you. If we don’t perform and you fire us, you keep all of it. Think of it like a down payment that buys the car. If the deal ends, you keep the car.

02

A fee for every call that shows up

We agree the number on our call. You pay it for each one that showed. You pay nothing for one that didn’t.

What there isn’t
No setup fee
No retainer
No extras
Book A Call

You only pay us when they show up.

Plug in yourown numbers.
Your Numbers

Three numbers you already know.

Nothing is sent anywhere
What a customer is worth to you
500 50,000
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Your Campaign
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Replies · 2.5% of sends{{ calc.replies }}
Interested · 15% of replies{{ calc.interested }}
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The whole system,on one page.

That’s the whole thing. A set of domains, three mailboxes under each, one sending tool, your list of buyers. The emails go out. When someone says yes, we call them and book them. You show up. You pay for the ones who showed.

None of the domains is your main domain. Your company email is never touched.

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Cold Email Isn't Cheap

You see a cold email tool ad. You sign up. Then you find out you still need leads, so you add a lead tool. Then the leads bounce, so you add a verification tool. Then you need domains. Then mailboxes. Then two weeks of warm-up. Then a sending tool. Then someone to write the emails. Then someone to read the replies. Then someone to call the ones who said yes. Then someone to chase the ones who didn’t show.

Now you’re paying over a thousand dollars a month across six tools. You’ve spent forty hours on YouTube. You haven’t sent an email. And when something breaks, and it will, you’re talking to three support teams. And the emails still don’t book themselves.

That’s the trick. They sell you one piece and leave you the rest.

Doing it yourselfWhat it costs {{ c.item }}{{ c.cost }}
Domains, mailboxes,and a human sendinglimit on every one.

Three Google mailboxes under each domain, ten emails a day out of each one. The volume comes from the number of mailboxes, never from pushing one of them harder. None of it touches your main domain. The numbers below are one example setup — yours is sized to the volume you pick.

Example setup
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Sending domains
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Mailboxes · 3 per domain
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Emails a day · 10 per mailbox
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Emails a month · 22 send days
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Google
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Every mailbox feeds one sending tool, on dedicated rotating IPs. We build it, warm it and manage it.

Here’s what’s actuallyinvolved in makingthat work.

We’re not telling you this to scare you. We’re telling you because if you don’t know what’s inside it, you can’t know why it costs what it costs.

01

Domains

You need enough of them that no single one sends too much.

02

Mailboxes

Three under every domain, set up so Gmail and Outlook trust them.

03

Provider limits

Each mailbox can only send a small number a day before it looks like spam.

04

Warm-up

Fourteen days of the mailboxes emailing each other before one real email goes out.

05

Landing in the inbox

Checking every day that the emails actually arrive, and pausing anything that slips.

06

The list

Finding the people who match who you want.

07

Verification

Checking every address works, because bounces get you flagged.

08

The emails

Writing the first one and the follow-ups. Testing versions against each other. Writing new ones every week.

09

Follow-ups

Two or three, spaced out. Never a long chain.

10

Replies

Every one read and answered by a person.

11

Calling

Every interested reply called within minutes.

12

Booking

On your calendar, with their name, their company, and what they said.

13

Reminders

Text and email before the call, so they show.

14

No-shows

Chased, and rebooked once.

15

Tracking

Sent, replied, interested, booked, showed. Every week.

Sixteen things. What each one is,why it’s needed, and what it does for you.

All of it is included. None of it is an add-on.

A buyer definition

Thirty minutes with you to write down exactly who you want. Industry, size, title, country. Every email goes only to those people. And what counts as a good call is settled before we start.

The list, found and checked

We find the people who match and check every address works. Bad addresses bounce, and bounces get you flagged. Your emails land.

Domains

As many as your volume needs. Web addresses that look like yours but aren’t your main one. Cold email can hurt a domain. Your real company email stays safe.

Mailboxes

Three under every domain, set up right. One mailbox can only send a little a day. Together they send whatever number you picked.

Fourteen-day warm-up

The mailboxes email each other for two weeks before a real email goes out. A new mailbox that starts blasting gets flagged. Yours start with a clean name.

Daily checks and limits

We cap each mailbox and watch bounce and reply rates every day. One bad day can burn the whole set. This keeps it working month after month.

Emails, written and refreshed

The first email, the follow-ups, versions tested against each other, new ones every week. Replies instead of silence.

Every reply answered by a person

Including “not now, try me next quarter.” Replies go cold in hours. Nothing slips.

Every “yes” called within minutes

Reaching someone in five minutes instead of thirty is twenty-one times more likely to get them. More of the yeses become real calls.

Sending every business day

A steady flow, not a one-off blast.

The call on your calendar

An invite with their name, their company, and what they said. You show up knowing who they are.

Reminders before the call

Text and email. Four in ten cold calls no-show without them. Fewer empty slots.

No-show chase and one rebook

A second chance at every one.

A weekly report

Sent, replied, interested, booked, showed. Ten seconds to read.

Billing only for calls that showed

You get twenty-four hours to flag anything before it’s charged. You never pay for a no-show.

You own the setup

Domains, mailboxes, lists. If we ever stop, you have a working system.

Three things.That’s it.

This is done for you. You don’t write anything. You don’t train anyone. We learn your product ourselves. There’s no homework.

01

Tell us who you sell to, and approve the definition.

02

Give us your calendar.

03

Show up to the calls.

Here’s how thefirst month goes.

Day fifteen, the first emails go out. Calls on your calendar in weeks two to four of sending.

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Day 1 Days 1–3 Days 1–14 Day 15 Week 1 Weeks 2–4
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Back
We get you buyers.You only pay whenthey show up.

Let’s jump on a quick call. You tell us who you sell to. We map out how many of those buyers exist and how many we can find. We calculate the setup for your first campaign. Then you decide: do it yourself, or do it with us, pay per call.

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Cashflow State — Deal Origination
Cashflow State — Deal Origination © 2026 CFS / CASHFLOW STATE